In the realm of local marketing, customer reviews play a crucial role. They not only influence potential customers' decisions but also impact your ranking in local search results. This article discusses how to leverage customer reviews effectively.
Respond Promptly: Engage with customers by responding to their reviews—whether positive or negative. It shows you care and helps build trust in the WNY community.
Request Feedback: Ask satisfied customers to leave reviews on your Google Business Profile or Google Local Services page. Timing is key—right after a service or purchase often yields the best results.
Monitor Your Reputation: Use tools to track new reviews and respond quickly. This helps you stay ahead of any issues and showcase your reliability.
At WNY Local Service Marketing, we go beyond the basics. We've developed a custom reviews page for our clients, complete with a QR code they can display on receipts, signage, or packaging. When scanned, it launches a simple review experience that guides customers to leave thoughtful feedback.
Customers can select keywords that describe their experience—like "friendly service," "on-time," or "affordable pricing." From there, our system generates a complete review using the selected keywords, helping to fill in those awkward blank reviews and making the process easier for everyone.
We also automate review follow-ups, sending reminders via SMS or email to ensure no opportunity is missed. If a customer had a less-than-ideal experience, we don’t send them to Google. Instead, we route negative feedback internally, so the business owner can address it personally—protecting your public reputation while still improving service.
In Western New York’s competitive service markets—from Buffalo roofing to Niagara food trucks—your online reputation is everything. Our tools help local businesses streamline the review process, grow trust, and rank higher in search results.
If you’re ready to turn satisfied customers into your strongest marketing asset, we’re here to help.
